Understand how your campaigns impact awareness, recall, and real-world behavior—not just clicks.
A measurement approach designed to evaluate true campaign effectiveness across audiences.
Understand how your campaigns influence audience recognition.
👉 Know if your brand is being noticed
Measure how well your message stays with users over time.
👉 Quantify campaign effectiveness
Track how exposure translates into real-world actions and visits.
👉 Connect media to outcomes
A structured framework to evaluate performance with clarity.
Deliver high-impact campaigns across targeted environments.
Analyze differences between exposed and control audiences.
Capture responses, behaviors, and sentiment micro-signals.
Understand true incremental impact and brand lift.
Zillion Ex measures impact using structured audience comparisons and real-world data signals.
Controlled audience studies to measure awareness, recall, and perception shifts.
Compare exposed vs non-exposed regions to quantify incremental impact.
Track real-world visits using consented device signals and high-precision geo-fencing.
Large-scale audience data across diverse campaigns and environments.
Verified exposure and response tracking for accurate brand lift measurement.
Insights across regions, devices, and real-world environments.
Move beyond assumptions—measure what truly works with scientific brand lift studies.
Measure Your Campaigns