CTV Monetization

Unlock the Full Revenue Potential of Your CTV Inventory.

Scale smarter. Earn more. Optimise every impression with a high-performance monetization stack built for OTT platforms, streaming apps, and CTV publishers.

72Bn+ Global Reach
20–35% Fill Rate Uplift
40+ Demand Partners

Built for Modern CTV Publishers

OTT & Streaming Platforms

Maximise premium video ad revenue with high engagement.

OTT & Streaming

Smart TV & OEM Inventory

Monetise large-screen, high-attention environments.

Smart TV & OEM

CTV Networks & FAST Channels

Scale demand across global programmatic buyers.

CTV Networks

Core Monetization Stack

Direct Supply Integration

Direct Supply Integration

A unified infrastructure that connects your CTV inventory directly to premium demand sources. Runs real-time auctions across partners and ensures the highest-value video ad is served instantly.

Cross-Device Intelligence Engine

Cross-Device Intelligence Engine

Leverages IP-based syncing and audience signals to connect CTV exposure with mobile and web behaviour. Enables high-value targeting and improves monetisation efficiency.

Server-Side Ad Serving

Server-Side Ad Serving

A server-to-server setup optimised for CTV environments. Ensures faster auctions, seamless playback, and efficient monetisation at scale.

Premium Demand Access

Connect to a global ecosystem of top demand sources

Google DV360
The Trade Desk
Magnite
PubMatic
FreeWheel
Smaato
PubNative

Built for Revenue,
Speed & Control

AI Dynamic Pricing

Maximises value of every impression in real time.

Unified Auction System

Ensures highest bidder wins every impression.

Advanced Yield Optimisation

AI-driven demand allocation for better performance.

IVT Protection

Prevents invalid traffic and protects advertiser demand.

Transparent Reporting

Cross-device insights across CPMs and fill rates.

Weekly Payouts

Faster, predictable revenue cycles.

Business Impact

Higher
CPMs
Increased
Fill Rates
Better
Inventory Utilisation
Scalable
Automated Monetisation

High-Impact CTV Ad Formats

Maximise revenue while maintaining premium viewing experience

In-Stream Video Ads
In-Stream Video Ads Pre / Mid-Roll
Pause Ads
Pause Ads Contextual Attention
Home Screen & Native TV
Home Screen Native Seamless Integration
Interactive CTV Ads
Interactive Ads Engagement Driven

Ready to Scale Your CTV Revenue?

Join publishers building high-performance CTV monetisation with JustBaat's AI-driven infrastructure.

Onboard Your Inventory