The mobile advertising space is always in flux, thus offering businesses a myriad of ways in which to reach the target audience. Two popular channels through which advertisers can serve their ads on mobile devices are in-app ads and mobile web advertising.
Both come with their strengths and flaws and using either depends on your objectives and audience.
In-App Ads: Engaging Users Within Their Favourite Apps
In-app vs mobile web advertising presents distinct advantages, and in-app ads are a form of advertisement that shows up within mobile applications. They offer a seamless and integrated ad experience. Most in-app ads use the context of the app and user data to serve highly relevant and targeted ads, making them an effective choice for advertisers.
Pros:
- Higher Engagement: Because these advertisements are native ads to an app environment, in-app advertisements generally generate higher engagement.
- Precise Targeting: Through the use of user data and app contexts, one can easily deliver super-targeted advertisements to increase the possibility of conversions.
- Low Fraud: Usually, ad fraud rates will be relatively lower in-app when compared to the mobile web.
Cons:
- Limited Reach: In-app advertising is confined to specific applications. Thus, it limits its reach compared to advertising on the mobile web.
- Development Costs: Integrating in-app advertisements takes additional development effort and expenses.
- Ad Blockers: Some of the users have ad blockers set up inside their apps, which negatively impacts their viewability.
Mobile Web Advertising: Reach to a Wider Audience
Mobile web advertising involves ads on websites accessed via mobile. The ad can reach a larger audience since they are not confined to specific apps.
Advantages
The reach possibility of mobile web advertising is greater as it encompasses a wide network of websites and mobile browsers. The key advantage here is that mobile web ads will be cheaper overall than in-app ads. These ads can be relatively easy to implement without too much technical integration.
Disadvantages
Lower Engagement: There is the potential for lesser engagement due to distractions and banner ads blindness within mobile web ads. These can potentially affect significantly whether people are even able to see mobile web ads.
Choosing the Right One: What to Consider
Know your target audience and their behaviour as well as preferences. If the mobile audience of your target is highly engaged with certain apps, running in-app ads may work more in your favour. For a broader reach, mobile web advertising could be the way to go.
- Campaign Objectives –
Consider your goals for the campaign. Whether this is a drive to install apps or purchase in-app, in-app ads should work best for you. If you want to create awareness or reach out to a larger audience, mobile web advertising may be an alternative.
- Budget –
In-app ads are usually a little pricier compared to mobile web ads. Keep your budget in mind and what returns you will expect from this.
- Ad format –
Choose the ad format that your campaign goals will align with, targeting your audience too. In-app and mobile web ads are available in a host of formats, from banner ads to interactive videos.
JustBaat AI: Upgrading Your Mobile Advertising with Video
Video content has emerged as one of the most attention-grabbing and engaging tools among mobile advertisers in the competitive advertising landscape. JustBaat AI is the most advanced platform in AI video creation, designed with the mission of enabling publishers and advertisers to develop professional videos from their textual content in an easy way. Whether it is creating amazing mobile in-app video ads or stunning mobile web banners, JustBaat AI lets you visualise your message in a manner that speaks to your audience.
It does not matter if you choose between in-app ads or mobile web advertising; adding video content will greatly enhance your results. JustBaat AI allows the facility to create compelling video ads with much ease that will leave a long-lasting effect on the audience’s mind.
Conclusion
Whether to opt for in-app ads or mobile web advertising depends on what exactly is needed and the target audience. Every platform comes with its share of merits and demerits.
By leveraging the power of JustBaat AI, you’ll be able to create engaging video ads that drive engagement and conversions across both in-app and mobile web environments. Take your mobile advertising to the next level with professional-quality videos that will leave an indelible mark on your audience’s minds. Success, of course, has been dependent on knowing the audience and then establishing clear goals regarding what the campaign is hoping to achieve.
