Do you know! What is Ad Refresh? It updates ads on a web page without reloading the page. It helps show more ads to users. You put an ad refresh and it can increase ad impressions and revenue for publishers. This is the process of refreshing ads to serve new ads to users while they are visiting a specific web page. Do you know! ad revenue optimization strategy? Join for the latest update.
What is Ad Refresh? How Does It Work?
Firstly you can understand, What is Ad Refresh? It is a technique used in digital advertising. Ad Refresh is when digital ads are refreshed or re-loaded at intervals while a user is on the page. Ad refresh dynamically changes the ads on a webpage. As long as the users stay on the same page, they see new ads. This benefits both publishers and advertisers. In this way, publishers get more ad views, and advertisers get more chances to display their ads.
Different Ways to Refresh Ads
Publishers sometimes set a timer for ad refresh. Ads can refresh every few seconds or minutes. Others refresh ads based on user actions, like scrolling or clicking. The goal is to find the right timing. Refresh too often, and users may get annoyed. Do not refresh enough, it might miss out on revenue.
Why Ad Refresh is Good for Revenue
More ad refreshes can increase revenue potential since each ad change offers a new opportunity for earnings. However, finding a middle ground is critical, as too many changes are just too annoying to users.
How Do Auto-Refresh Ads Work?
The working of an auto-refresh ad is based on predefined settings by the publisher. In Google Ad Exchange, there are basically three key triggers which publishers may use:
– Triggers Based on User Actions
User action-based triggers refresh ads upon user interaction with the page. Scrolling, clicking, and searching are examples of actions that may refresh ads. Most of the time, higher ad viewability is associated with this type of trigger, since refreshes happen as a direct result of user activity.
– Event-Based Triggers
In event-based triggers, ads are refreshed whenever the content on a page changes, generally as a result of publisher-initiated events. One fine example would be sports websites, in which ads are refreshed if the score or stats change.
– Time-Based Triggers
These refresh the ad at set intervals, say every 30, 60, or even 90 seconds. While Google allows for a minimum refresh time of 30 seconds, the best practice for refresh intervals is 60 seconds. But refreshes do occur even when the user isn’t browsing on the page, so they will still drive a higher number of impressions but lower ad viewability. From there, advertisers will look to bid down for ad slots on decreased viewability.
What is Smart Ad Refresh?
You can say that, Smart ad refresh is similar to regular ad refresh, but it is more intelligent. Ads are updated automatically without disturbing users. This keeps users engaged and helps advertisers show more ads.
How Does Smart Ad Refresh Work?
Do you know! Our Smart Refresh plugin is going to optimize ad inventory against website user engagement instead of based on traditional refreshes that happen over time. You can configure both the in-view distance and the refresh timeout to ensure viewability and engagement.
Ad Viewability: Smart Ad Refresh will show new ads only to users who have engaged with the page. It maximizes the chance for an ad to be seen and does not affect user experience. In fact, these interactions increase the worth of your ad space to the very advertisers who desire to reach those visitors, attracting higher bids.
Ad Impressions: This is used to maximize the ad impressions within every user session in order to increase revenue per session and overall ad earnings.
Competition: Smart Ad Refresh attracts higher bids from viewability and relevancy-focused advertisers. You can also link a header bidding option to this ad slot, ultimately resulting in a greater RPM for your webpage.
User Experience: Refreshing advertisements with new ones for active users, Smart Ad Refresh will improve user experience and drive better ad acceptance.
JustBaat Smart Ad Refresh is a must-have tool. It enhances your ad setup for users and advertisers, helping you earn more.
Dos and Don’ts of Ad Refresh
As you already know, ad refresh can have adverse effects on CPM and viewability if done the wrong way. We have compiled this list to provide you with dos and don’ts of ad refresh to follow as a publisher to keep your mind at rest while implementing a fair ad inventory update. That’s right.
- Measure the engagement and fill rates before/after refreshing the ad inventories.
- Optimize refresh rate depending on user activities
- Be to your demand partners transparent regarding refresh rate and measurement system
- Monitor RPS (Revenue per Session) as a success measure metric
- Implement ad refresh on pages with engaging content
- Do measure ad viewability while you refresh inventories.
- A/B test on types of triggers for refreshing ads. Even more optimal is a mix in type of usage of triggers
Don’ts of Ad Refresh
- Do not refresh AdSense inventories.
- Do not refresh ad inventories in case the user is not active.
- Do not display irrelevant ads to the page context or with respect to the interest of the user. This will lead to lesser engagement and interaction, thereby making the pages unfitting for ad refresh.
- Do not refresh ad inventories which are sold via direct campaigns.
What’s Next?
Now you’re all set to refresh your ads. However, we’ll run through the best practices as we apply the method. As always, we want you to be a pro!
-
- Time triggers return more impressions than other triggers in article pages, due to little to no user actions and events.
- No one-size-fits-all solution here. Experiment with ad refreshing features from your header bidding wrapper and compare the impressions and revenue created by Google ad refresh.
- It will run A/B testing to find the optimal placements of ad refreshing. Refreshing non-viewable ads will have no bids, which reduces the viewability score on the buy side.
Conclusion
Ad Refresh is a powerful tool for publishers looking to inhance their ad revenue and improve ad performance. Ad refresh can boost revenue but should be used thoughtfully to maintain a positive user experience. Join and test JustBaat ADX now and unlock new possibilities in ad refresh and mobile app monetization so it drives your success to new heights. Right here starts your app’s profitability with JustBaat.
