GUIDE
Header Bidding
What is header bidding? Learn how it works and why it’s essential for publishers. Increase ad revenue with header bidding. Discover more with JustBaat AI.
Are you wondering what header bidding is and why it's important for online publishers?
Header bidding is an advanced programmatic advertising technique. It allows publishers to offer ad inventory to multiple ad exchanges at once. This creates a competitive environment, leading to higher bids and increased revenue for publishers.
Key Features
Open Auction Process
Header bidding creates an open auction, allowing multiple advertisers to bid on the same ad space simultaneously.
Increased Competition
By opening the bidding process to multiple ad exchanges, publishers benefit from increased competition among advertisers.
Higher Revenue Potential
With more bidders, publishers often receive higher bids, resulting in increased ad revenue.
Flexible Integration
Header bidding can be integrated into existing ad setups, making it accessible to most publishers.
How it Works
Tag Implementation
To start, publishers add a script, or “tag,” to their website’s header. This tag is responsible for initiating the header bidding process.
Auction Process
When a user visits the website, the header tag sends ad requests to multiple ad exchanges at once. Advertisers bid on the ad space, and the highest bidder wins.
Ad Serving
The winning ad is then served to the user in real-time. This ensures that publishers get the highest possible revenue for their ad inventory.
Benefits
Increase Ad Revenue
Header bidding creates a competitive bidding environment, leading to higher bids and increased revenue for publishers.
Improve Ad Performance
The open auction process can lead to better-quality ads, improving the overall performance of your website’s ad space.
Maximise Fill Rates
By opening bidding to multiple ad exchanges, header bidding helps maximise fill rates, ensuring fewer unsold ad spaces.
Flexibility and Control
Header bidding gives publishers more control over their ad inventory. They can choose which ad exchanges to include and customise the bidding process.
Get Started Today
JustBaat AI can help you implement header bidding on your website, increasing your ad revenue and improving ad performance. Our platform offers flexible integration and support, making it easy to get started. Contact us to learn more about how header bidding can benefit your online platform.
